B2B Marketing with Facebook

by Joseph Norcott

Mark Zuckerberg Founder of Facebook

Facebook has been a terrific tool for many B2C brands to reach out to customers, but can it be of use in the B2B industry? The answer is a resounding “yes.”

A number of B2B firms are already making use of Facebook to build strong relationships with both customers and prospects, and for those who have not yet joined them, here are a number of tips on how to do so successfully.

One good method is to create a two-way conversation. Instead of just shoving news at people via Facebook, try to understand the challenges that potential customers are facing by searching online with keywords and making use of other social media sites such as Twitter.

Providing content and insight that could help them solve their problems makes you a resource for potential customers, and then you can begin establishing a rapport with fan page followers by encouraging them to provide feedback and input on the content that is being shared.

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